The Klaviyo conference in Boston did not disappoint. 🙌 With twice the attendance from previous year they were able to step up their speaker list, number of tracks and venue. Zesty was not able to attend all of seminars, but here are our key takeaways.
In 2018 there were about 124.5 billion business emails and 111.1 billion consumer emails sent and received each day. That’s a lot of emails! But, how many of these emails actually fulfill their purpose? We can assume that emails sent to consumers are usually trying to convey some value to the receiver. However, how can […]
It was our first year at Traffic & Conversion Summit… and all I have to say is wow! So much awesome content from so many amazing speakers. But now that a few weeks have passed most people have forgot all about it, and the nuggets of knowledge are left in a notebook never to be […]
A subject line is the most critical sentence of your email and you would often find it as the top email marketing tip in how-to articles. A boring line will mean your email is disregarded or just deleted from the inbox without being read. Which means all the diligent work done in composing your […]
Although high traffic on your website is extremely important, it won’t be as beneficial if visitors are just looky-loos. Building and growing your email list through a lead generation campaign is important for an online business. Email lists can be built through email signup forms strategically and creatively placed across your website. Email lists […]